TY  - BOOK
AU  - Jones, John Philip
TI  - When ADS Work: New Proof that Advertising Triggers Sales
SN  - 8120332256
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Advertising
ER  -