TY  - BOOK
AU  - Underhill, Paco
TI  - Why We Buy: The Science of Shopping
SN  - 9780684849133
U1  - 658.834 
PY  - 1999///
CY  - New York
PB  - Simon & Schuster
KW  - Consumer Behavior
KW  - Marketing Research
KW  - Shopping
ER  -