TY  - BOOK
AU  - Tellis, Gerard J.
AU  - Golder, Peter N.
TI  - Will and Vision: How Latecomers Grow to Dominate Markets
SN  - 9780070586765
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
ER  -