TY  - BOOK
AU  - Hall, C. Michael
AU  - Mitchell, Richard
TI  - Wine Marketing: A Practical Guide
SN  - 9780750654203
U1  - 658.86632 
PY  - 2008///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
KW  - Marketing
N1  - 1. Introduction: a practical approach to wine marketing -- 2. The international business environment of wine -- 3. The marketing dimensions of production processes: adding value to the vine -- 4. Cellar door: direct sales, brand building and relationships -- 5. The role of intermediaries -- 6. Retailing -- 7. Licensed premises -- 8. Wine events -- 9. Wine brand image agents: advertising endorsements, reviews and media -- 10. Marketing cooperation: regions, networds and clusters -- 11. Conclusion: To market to market
ER  -