TY  - BOOK
AU  - Sachs, Jonah
TI  - Winning the Story Wars: Why those who tell and live the Best Stories will rule the future
SN  - 9781422143568
U1  - 658.802 
PY  - 2012///
CY  - Masscheusetts
PB  - Harvard Business School Press
KW  - Consumers - Psychology
KW  - Social Marketing
N1  - Part. One THE BROKEN WORLD OF STORYTELLING 1. The Story Wars Are All Around Us 2. The Five Deadly Sins 3. The Myth Gap 4. Marketing's Dark Art Part. Two SHAPING THE FUTURE Interlude: A Creation Myth for Marketers 5. Tell the Truth, Part I: The Art of Empowerment Marketing Basic Training: Identifying Your Values 6. Tell the Truth, Part II: The Hero's Journey Basic Training: Designing Your Core Story Elements 7. Be Interesting: Freaks, Cheats, and Familiars Basic Training: Generating Your Stories 8. Live the Truth
ER  -