TY  - BOOK
AU  - Syed, Imran
TI  - Wowability: How to Achieve it and why it Matters
SN  - 9780470822890
U1  - 658.827 
PY  - 2008///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
KW  - Brand Management
ER  -