TY - BOOK AU - Adams, Richard TI - www.advertising: Advertising and marketing on the World Wide Web SN - 9781844030361 U1 - 659.1 PY - 2003/// CY - London PB - Cassell Educational Ltd. KW - Marketing N1 - Contents: Web ADS - Pros and Cons Design Features Tools of the Trade Reacting to the Market Branded Content Showcase Reference ER -