TY  - BOOK
AU  - McDonough, John
AU  - Egolf, Karen
TI  - The Advertising Age Encyclopedia of Advertising Vol. - I: A-E
SN  - 9781579581725
U1  - 659.1 
PY  - 2003///
CY  - London
PB  - Fitzroy Dearborn Publishers
KW  - Marketing
ER  -