TY  - BOOK
AU  - Roberts, Caroline
AU  - Jowell, Roger
TI  - Attitude Measurement Vol. - I: Basic Concepts and Historical Foundations
SN  - 9781412928403
U1  - 303.38 
PY  - 2008///
CY  - London
PB  - Sage Publications
KW  - Public Opinions
N1  - VOLUME 1: BASIC CONCEPTS AND HISTORICAL FOUNDATIONS	 Attitudes versus actions	 Attitudes	 The sociological significance of measurable attitudes	 A consideration of beliefs, and their role in attitude measurement	 Attitude measurement: a cognitive perspective	 A simple theory of the survey response: Answering questions versus revealing preferences	 Measuring social distances	 Attitudes can be measured	 A technique for measurement of attitudes	 A comparison of the Thurstone and Likert techniques of attitude scale construction	 A basis for scaling qualitative data	 A technique for the construction of attitude scales	 Attitude Measurement	 A technique and a model for multi-dimensional attitude scaling	 Latent structure analysis	 Convergent and discriminant validation by the multitrait-multimethod matrix	 Reliability and validity assessment in attitude measurement
ER  -