TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta, Albert J.
TI  - Consumer Behavior: Concepts and Applications
SN  - 9780070473812
U1  - 658.8342 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Marketing
ER  -