TY  - BOOK
AU  - Smith, Paul
AU  - Berry, Chris
AU  - Pulford, Alan
TI  - Encyclopedia of Strategic Management: Marketing Communications Vol. - 5
SN  - 9788124202692
U1  - 658.4012 
PY  - 2002///
CY  - New Delhi
PB  - Crest Publishing House
ER  -