TY  - BOOK
AU  - Bloom, Paul N.
AU  - Gundlach, Gregory T.
TI  - Handbook of Marketing and Society
SN  - 9780761916260
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Marketing
ER  -