TY  - BOOK
AU  - Grover, Rajiv
AU  - Vriens, Macro
TI  - The Handbook of Marketing Research: Uses, Misuses and Future Advances
SN  - 9781412909976
U1  - 658.83 
PY  - 2006///
CY  - London
PB  - Sage Publications
KW  - Marketing Research
ER  -