TY  - BOOK
AU  - Bearden, William O.
AU  - Netemeyer, Richard G.
TI  - Handbook of Marketing Scales: Multi- Item Measures for Marketing and Consumer Behavior Research
SN  - 9780761910008
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Marketing Research
ER  -