TY  - BOOK
AU  - Bearden, William O.
AU  - Netemeyer, Richard G.
TI  - Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
SN  - 9781412980180
U1  - 658.83 
PY  - 2011///
CY  - California
PB  - Sage Publication, Inc
KW  - Marketing Research
N1  - Caveats and Cautions
Evaluation of Measures
Reliability
Construct Validity
Other Issues to Consider
Summary
References
2. Traits and Individual Difference Variables
Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept 
Scales Related to Consumer Compulsiveness and Impulsiveness 
Scales Related to Country Image and Affiliation 
Scales Related to Consumer Opinion Leadership and Opinion Seeking 
Scales Related to Innovativeness 
Scales Related to Consumer Social Influence
3. Values and Goals
General Values 
Appendix to General Values 
Values Related to Environmentalism and Socially Responsible Consumption 
Values Related to Materialism and Possessions/Objects 
Appendix to Materialism and Possessions/Objects 
Values Related to Goal Orientations and Planning 
4. Involvement, Information Processing, and Affect
Involvement General to Several Product Classes 
Purchasing Involvement 
Scales Related to Information Processing: Optimal Stimulation Measures 
Scales Related to Processing Style
Scales Related to Affect
5. Reactions to Marketing Stimuli
Measures Related to Ad Emotions and Ad Content 
Measures Related to Brand/Product Responses and Shopping Styles 
Measures Related to Pricing Responses 
6. Attitudes about the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace
Consumer Attitudes toward Business Practices and Marketing 
Scales Related to Post- Purchase Behavior: Consumer Discontent 
Business Attitudes toward the Marketplace  
7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues
Job Satisfaction Measures 
Role Perceptions/Conflict 
Job Burnout/Tension 
Performance Measures 
Control and Leadership 
Organizational Commitment 
Sales/Selling Approaches 
Inter-/Intrafirm Issues of Influence and Power 
Other Measures Related to Interfirm Issues
ER  -