TY  - BOOK
AU  - Kumar, Pradeep
TI  - The Icfai Dictionary of Customer Relationship Management Terms
SN  - 9788131407721
U1  - 658.81203 
PY  - 2007///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Customer Relationship Management
ER  -