TY  - BOOK
AU  - Pattinson, Hugh
AU  - Woodside, Arch G.
TI  - Innovation and Diffusion of Software Technology: Mapping Strategies
SN  - 9780080453262
U1  - 658.84 
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier Academic Press
KW  - Marketing Channel
ER  -