Legends in Marketing Jagdish N. Sheth Volume 7: Organizational Buyer Behavior - Krishnan, Balaji C.; Sharma, Arun (New Delhi Sage Publications India Pvt. Ltd., 2010)
Timeline Set Introduction Volume Introduction Industrial Markets and Buying Behavior A Model of Industrial Buyer Behavior Behavioral Approaches to Industrial Marketing: Extant and emerging research (with Arun Sharma) Emerging Research Opportunities for Doctoral Students in B-to-B Marketing New Determinants of Competitive Structures in Industrial Markets Organizational Buying Behavior Recent Developments in Organizational Buying Behavior Organizational Buying Behavior: Past performance and future expectations Buyer-Seller Relationships Toward a Theory of Alliance Governance (with Atul Parvatiyar) Supplier Relationships: Emerging issues and challenges (with Arun Sharma) Buyer-Seller Interaction: A conceptual framework The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma) Till Death Do Us Part But Not Always: Six antecedents to a customer's relational preference in buyer-seller exchanges (with Reshma Shah) Customer Relationship Management: Emerging practice, process and discipline (with Atul Parvatiyar) Relationship Marketing: An agenda for inquiry (with Arun Sharma) Perspectives of Other Scholars Jagdish N Sheth: How Professor Sheth saved my skin Jagdish N Sheth: Leading educator and researcher in business to business marketing Jagdish N Sheth: A foundation of marketing thought Jagdish N Sheth: Contributions to B-to-B theory, research, and practice Arun Sharma Interviews Jagdish N Sheth My Interests in B-to-B Marketing: Cutomer outsourcing, global sourcing, e-commerce, and rise of global multinationals About the Editors and Contributors
Keywords: Marketing