TY  - BOOK
AU  - Krishnan, Balaji C.
AU  - Parvatiyar, Atul
TI  - Legends in Marketing Jagdish N. Sheth Volume 8: Relationship Marketing
SN  - 9788132103004
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Marketing
N1  - Timeline Set Introduction Volume Introduction Conceptual and Theoretical Foundations The Domain and Conceptual Foundations of Relationship Marketing(with Atul Parvatiyar) Relationship Marketing in Consumer Markets: Antecedents and Consequences ( With Atul Parvatiyar) Towards a Theory of Business Alliance Formation ( With Atul Parvatiyar) Evolution of Relationship Marketing Paradigm The Evolution of Relationship Marketing ( With Atul Parvatiyar) Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues ( With Atul Parvatiyar) Evolving Relationship Marketing into a Discipline ( With Atul Parvatiyar) Developing a Curriculum to Enhance Teaching of Relationship Marketing ( with Joseph P. Cannon) Relationship Marketing Practice Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing in Hospitals (with g. M. Naidu, Atul Parvatiyar and Lori Westgate) Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma) Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar) Perspectives of Other Scholars Jagdish N. Sheth: An Integrative and Illustrative Framework of Contributions to Relationship Marketing by Adel El Ansary and Gregory t. Gundlach Jagdish N. Sheth: Contributing to the  Emergence of a New Discipline in marketing by Pervez N. Ghauri Jagdish N. Sheth: Critical Questions for Relationship Marketing by Robert M. Morgan Jagdish N. Sheth: Seminal Contribution to Relationship Marketing by Adrian Payne Atul Parvatiyar Interviews Jagdish N. Sheth Will Relationship Marketing become the basis for a grand theory of Marketing?
ER  -