TY - BOOK AU - Maclaran, Pauline AU - Tadajewski, Mark AU - Saren, Michael TI - Marketing Theory Vol. - III: The Impact of Theory on Representations of the Consumer and the Marketing Organisation SN - 9781847870001 U1 - 658.8001 PY - 2008/// CY - Los Angeles PB - Sage Publications KW - Marketing ER -