TY - BOOK AU - Swamy, R. K. TI - R. K. Swamy / BBDO Guide to Market Planning Incorporating Media Coverage at the District Level U1 - 658.802 PY - 1999/// CY - Chennai PB - R. K. Swamy / BBDO Advertising Limited KW - Marketing Plan N1 - Along with Companion Compact Disc M08440-1 ER -