TY  - BOOK
AU  - Maclaran, Pauline
AU  - Stern, Barbara
AU  - Saren, Michael
AU  - Tadajewski, Mark
TI  - The Sage Handbook of Marketing Theory
SN  - 9781847875051
U1  - 658.8001 
PY  - 2009///
CY  - London
PB  - Sage Publications
KW  - Marketing Theory
ER  -