TY  - ADVS
AU  - Malhotra, Naresh K.
AU  - Peterson, Mark
TI  - Basic Marketing Research: A Decision - Making Approach
SN  - 9780131548657
U1  - MC0913 
PY  - 2005///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing Research
N1  - M0027778: SPSS Student Version 13.0
ER  -