TY  - ADVS
AU  - VanAuken, Brad
TI  - The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands
SN  - 9780749436995
U1  - MC0506 
PY  - 2002///
CY  - London
PB  - Kogan Page Limited
KW  - Brand Management
N1  - M14893
ER  -