Case Studies in Brand Management Vol. - I - ICFAI (Hyderabad ICFAI, 2004)
Table of Contents Barbie's Success Story Beetle: The Birth, Growth, Death and Revival of a Cult Brand Harry Potter: A Multi-Billion Dollar Business Intel - The Component Branding Saga Krispy Kreme Doughnuts - America's Most Loved Doughnut Brand L'Oreal - Building a Global Cosmetic Brand Nestlé's Brand Management Strategies Nivea - Managing an Umbrella Brand P&G's Brand Management System Samsung - The Making of a Global Brand Scorpio - Marketing an Automobile Brand The 'David Beckham' Brand Virgin - Brand Extension or Brand Dilution? Branding a Commodity - The Tata Steel Way Himalaya Drug Company - Branding Ayurveda Kerala Tourism - Branding a Tourist Destination Madura Garments - Marketing Branded Men's Wear in India The Indian Petroleum Industry: Towards Branded Fuels The Indian Kitchen Salt Market - Brand Wars Raymond - The Complete Man's Brand