Case Studies in Marketing: The Indian Context - Srinivasan, R. (New Delhi Prentice-Hall of India Pvt. Ltd., 2002)
Case 1: HMT - Machine Tools Division Case 2: Oil-Seeds Growers Cooperative Society Case 3: Retailing, Advertising, Marketing and Merchandising Services (RAMMS) Case 4: HMT Watches Case 5: Global Marketing in Wipro Infotech - A Strategic Perspective Case 6: Bharat Heavy Electricals Limited Case 7: Bharat Earth Movers Limited Case 8: BPL Colour Television Case 9: Indian Garments Case 10: IDE Drip Irrigation System for Microirrigation Case 11: Infosys Technologies Limited Case 12: I-Flex Solutions - Analysis of An International Marketing Firm Case 13: ACE Designers Case 14: Mysore Sales International Limited Case 15: New Government Electric Factory Limited, Bangalore Case 16: Hotel Taj West End, Bangalore Case 17: Credit Card Business of Standard Chartered Bank Case 18: Karnataka State Tourism Development Corporation (KSTDC) Ltd. Case 19: Hotel Ashok, Bangalore Case 20: East-West Air Lines - A Failed Experience Case 21: Sterling Holiday Resorts Case 22: Thomas Cook - To be or not to be?
Keywords: Marketing