TY  - BOOK
AU  - ICFAI
TI  - Case Studies on Generic Strategies: Cost Leadership, Differentiation and Focus Vol. - I
U1  - 658.4012 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI
N1  - Table of Contents 'Aaj Tak' News Channel's Success Story Airbus - From Challenger to Leader Air Deccan - The First Low Cost Airline in India Avis - Still Trying Harder! Baskin-Robbins' Innovative Marketing BBC World in India Bumrungrad's Global Services Marketing Strategy Coffee Parlours in India - Hotting Up Discovery Channel - Discovering India DoCoMo - The Japanese Wireless Telecom Leader Easyjet - The Easy' Way to Succeed Freeserve - The Pioneer in Free ISPs in Europe Gateway - Implementing Innovative Strategies in the IT Industry Jet Airways Story JetBlue Airlines' Success Story Jollibee - Fast-Food, The Filipino Way PepsiCo's 'Focus' Strategy Ryanair - The 'Southwest' of European Airlines The Failure of Zee's Sawaal Dus Crore Ka Wal-Mart's Cost Leadership Strategy
ER  -