TY  - BOOK
AU  - ICFAI
TI  - Case Studies on Multinational Corporations in India Vol. - I
U1  - 658.18 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
N1  - Table of Contents MARKETING Hyundai's Marketing Strategies in India Honda's Marketing Strategies in India Cielo - A Car in Trouble LG's Marketing Strategy in India Samsung's Marketing Strategy in India Cartoon Network - The Indian Experience Discovery Channel - Discovering India Kellogg's Indian Experience Fast Food Fables Coca Cola India's Thirst for the Rural Market Hindustan Lever - Rural Marketing Initiatives Tupperware in India Amway's Indian Network Marketing Experience STRATEGY Canon in India: Restructuring to Survive Gillette's Restructuring in India Reebok's Game Plan in India Germany's Henkel in the Indian FMCG Industry Timex in India Pepsi's Entry into India - A Lesson in Globalization The MTV/Channel (V) Rivalry in India BBC World in India Leaving India - The Peugeot Story OTHERS AREAS Buyback of Shares by MNCs in India The BAT-ITC Tussle
ER  -