TY  - BOOK
AU  - Antonides, Gerrit
AU  - Raaij, W. Fred Van
TI  - Cases in Consumer Behaviour
SN  - 9780471987819
U1  - 658.8342 
PY  - 1999///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing
ER  -