TY  - BOOK
TI  - Cases in Marketing Management
SN  - 9788187495208
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Amexcel Publishers Pvt. Ltd.
KW  - Marketing Management
N1  - Table of Contents
BLOCK I CONSUMER BEHAVIOUR AND MARKETING RESEARCH
Case 1 : Elaska Home Appliances Limited
Case 2 : Angels Diversification Plans
Case 3 : The Lifestyle and Spending Patterns of Single People in Metropolitan India
Case 4: Marketing Research at See and Shop
Case 5: Planning for a new Launch
Case 6: Right Pricing: How to Achieve
Case 7: High Life Cycles Limited
Case 8: Life Technologies Limited
Case 9: Launching a New Product
Case 10: Diversification at GS Fashions BLOCK II SALES AND DISTRIBUTION MANAGEMENT
Case 11: Dyna Marketing Ltd.
Case 12: Increasing Conflict at Mohansons
Case 13: Prime Ancillary Tools Ltd.
Case 14: Managing Sub-office at Express
Case 15: Hiring the Right Person
Case 16: Managing Teams at Surekha
Case 17: Finding the Ideal Strategy
Case 18: Bhartiya Oil Company Case 19: Export Hurdles at Swati Leathers
Case 20: JCM Tools Limited BLOCK III ADVERTISING AND SALES PROMOTION MANAGEMENT
Case 21: The Challenge of Change
Case 22: Evaluating Use of Trade Fairs
Case 23: Picking the Right Theme
Case 24: Managing Capital Issue
Case 25: Alex Worldwide
Case 26: Choose the Right Theme
Case 27: Marketing at Neptune
Case 28: Sojurn India
Case 29: The Expression
Case 30: Marketing Techniques at TML BLOCK IV INTERNATIONAL MARKETING
Case 31: Sashys and Symbols: A Multinational Power
Case 32: Export to a New Market
Case 33 : Metal and Crafts
Case 34: Zyrene Foods Limited
Case 35: India - Marketing Opportunities for Fresh and Sweet
Case 36: CPL Fine-turning Market Strategy
Case 37: MP Steel Limited
Case 38: Barrel Frozen Foods BLOCK V MARKETING OF SERVICES
Case 39: Image Building at Preference
Case 40: Aggressive Promotion by Royale
Case 41: Moving with Time-National Bank
Case 42: CL Financial Services Ltd.
Case 43: Finding Newer Options in Service Marketing
Case 44: Playing in the Niche Market
Case 45: Planning a Turnaround
Case 46: Interciti Airways
Case 47: ATM Network at PHL Bank
ER  -