TY  - BOOK
AU  - Pearce, John A.
AU  - Robinson, Richard B.
TI  - Cases in Strategic Management
SN  - 9780256067002
U1  - 658.4012 
PY  - 1988///
CY  - Boston
PB  - Irwin
KW  - Strategic Management
N1  - Table of Contents Guide to Strategic Management Case Analysis Sample Case: Pennsylvania Movie Theatres, Inc. Sample Case Analysis: Pennsylvania Movie Theatres, Inc. History and Background Information. Problem Statement. Alternative Choices: Concentric Diversification Solution Choice. Appendix: Calculations for New Average X-Rated Ticket Price Cases Section A: Strategy Formulation 1 Wendy's (A): Beating the Odds 2 Wendy's (B): Managing a Mature Organization 3 Federal Express: Is There Any "Zip" Left in ZapMail? 4 New Coke: Coca-Cola's Response to the Pepsi Challenge 5 PepsiCo and the Cola War 6 Comdial Corporation 7 EADCOR, A.G. (1985) 8 Sit 'n Pick Essential Products, Inc. 9 Strategic Management at the Amherst H. Wilder Foundation Section B: Strategy Implementation 10 The Simons Lumber Company 11 Citicorp: British National Life Assurance 12 Sunset Flowers of New Zealand, Ltd. 13 Merrill Lynch & Co. (B) 14 Sharpco, Inc. (1985) 15 Arthur D. Little, Inc., and the Toxic Alert (A and B) 16 Pizza Delights, Inc.: The St. George Street Restaurant 17 The Wal-Mart Corporation Section C: Strategic Control and Evaluation 18 Manville Corporation (1987) 19 Union Carbide of India, Ltd. 20 Goodyear Tire & Rubber Company (South Africa) 21 Payless Cashways, Inc.: 1981 to 1985 22 A. H. Robins and the Dalkon Shield 23 Tylenol's Capsule Crisis: Part I 24 Tylenol's Capsule Crisis: Part II 25 Tri-County Educational Foundation Section D: Competitive Industry Analysis 26 Note on the Ambulance Industry 27 The Tulip City Ambulance Company, Inc. (TCA) 28 Note on the Deregulated Airline Industry 29 The Fall and Rise of Braniff 30 Air Canada 31 People Express 32 Daimler-Benz: The Global Truck Industry 33 Volvo Bus of North America 34 Mack Truck and the UAW
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