TY  - BOOK
AU  - Boseman, Glenn
AU  - Phatak, Arvind
TI  - Cases in Strategic Management
SN  - 9780471854630
U1  - 658.4012 
PY  - 1988///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Strategic Management
N1  - Table of Contents PART ONE UNDERSTANDING CASE ANALYSIS Overseas National Airways, Inc. Overseas National Airways, Inc.-Student Case Analysis PART TWO CASES A. SINGLE INDUSTRY Simons Lumber Company Crested Butte Athletic Club Dickenson Mines Limited C. H. Masland & Sons: Automotive Products Division Nautica, S.A. Wheeling-Pittsburgh Steel Corporation Mary Kay Cosmetics, Inc. Apple Computer, Inc. Overnite Transportation Company Centocor, Inc. U.S. Airline Industry Tandy Corporation Midland County Hospital B. RELATED OR DIVERSIFIED INDUSTRIES Anheuser-Busch Companies, Inc. The Southland Corporation CML Group, Inc.-Twelve-Years-Old Marion Laboratories, Inc. The American Express Company Caterpillar Tractor Company Mobil Corporation Ammco Tools, Inc
ER  -