Cases in Strategic Marketing - Swayne, Linda E.; Ginter, Peter M. (New Jersey Prentice-Hall, Inc., 1989)
Table of Contents Case 1 Golden Enterprises, Incorporated Case 2 The Chevrolet Corvette Case 3 BB Gunds Case 4 Golden Hybrids Inc. Case 5 Baldor Electric Company INDUSTRY NOTE ELECTRIC MOTORS Case 6 Peter Piper Pizza (B) Case 7 British Airways Case 8 AmSouth Bancorporation: Positioned for Growth INDUSTRY NOTE THE BANKING ENVIRONMENT Case 9 Anheuser-Busch Company, Inc: Marketing Strategies for the 1990s Case 10 Sit 'n Pick Essential Products, Inc. Case 11 The Home Banking Company: Reaching a Crossroad Case 12 Three Bond Company, Ltd.: Serving the Customer Case 13 Dakotah, Inc. Case 14 Atlanta Cyclorama Case 15 Saunders Leasing System, Inc.: Coping with the 1980s INDUSTRY NOTE MOTOR CARRIER TRANSPORTATION Case 16 The Roxy Dinner Theatre Case 17 Ozark Glass Company Case 18 Springfield Remanufacturing Corporation Case 19 3M Enters the People's Republic of China: Environment and Conditions in Negotiating within the PRC, 1980-1985 Case 20 TenderCare Disposable Diapers Case 21 Software Publishing Company Case 22 JJ's - Women's Clothing Store Case 23 The Dallas Morning News Case 24 MHA Safe Deposit, Ltd. Case 25 AT&T and the Residential Long-Distance Market - (A) and (B) Case 26 American Greetings Case 27 Immanuel-St. Joseph's Hospital Case 28 Volvo Bus of North America Case 29 The Army & Air Force Exchange Service: A New Era Case 30 Humana Inc. Case 31 Tissot: Competing in the Global Watch Industry Case 32 SASSAFRAS! Case 33 Kraft, Inc. Case 34 Circuit City Stores, Inc. Case 35 Rockwood Manor Case 36 Ryan's Family Steak Houses, Inc. Case 37 Knickers in a Twist Case 38 Guest Quarters - Frequent Flyer Case 39 Housatonic Valley Workshop Case 40 Con-Way Central Express Case 41 Ansafone Corporation Case 42 Apple Computer, Inc. Targets Desktop Engineering
Keywords: Marketing