Cases in Strategic Marketing - Rosenthal, David; Brown, Lew G. (New Jersey Prentice-Hall, Inc., 2000)
Table of Contents PART I SEGMENTATION AND BUYER BEHAVIOR 1 West Point Market 2 Trap-Ease America 3 The Cottages Resort and Conference Center 4 Polaroid and the Family Imaging Market 5 Multicon, Inc. 6 Smith's Home Foods 7 The Greensboro Housing Authority PART II INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS 8 Sidethrusters 9 Gillette and the Men's Shaving Market 10 Enterprise Rent-A-Car: Selling the Dream 11 Scotia Aqua-Farms 12 Anheuser-Busch Dominates in the 1990's 13 American Greetings Faces New Challenges in the 1990's 14 Shades of Black 15 Supportive HomeCare: Positioning for the 1990's 16 Lowe's Companies, Battling Home Depot PART III INTERNATIONAL 17 Kodak versus Fuji 18 Ito-Yokado Company PART IV PRODUCT 19 Verbatim Challenges 3M For Market Leadership 20 Broderbund Software 21 Baxter: Scientific Products Division PART V PRICE 22 Alma Products, Inc. 23 Southwestern Ohio Steel PART VI PROMOTION 24 Jefferson-Pilot Corporation 25 Replacements Limited 26 Miami University: The Redskins Name Controversy 27 The O'Henry Hotel PART VII SUPPLY CHAIN AND DISTRIBUTION 28 FieldPro Manufacturing Company 29 Johnson & Quin: The Carling Printing and Graphics Decision 30 The David J. Joseph Company: The Henderson Shredder Project 31 Icon Acoustics: Bypassing Radition 32 Chemical Additives Corporation-Specialty Products Group 33 Thai Chempest PART VIII ETHICS AND SOCIAL RESPONSIBILITY 34 Southwestern Ohio Steel, LP: The Matworks Decision 35 Starbucks Coffee Company: The Dorosin Issue 36 Hoechst-Roussel Pharmaceuticals, Inc.: RU486 PART IX COMPREHENSIVE CASES 37 Intermark: Designing UNICEF's Oral Rehydration Program in Zambia 38 Chateau des Charmes Wines, LTD 39 Schweppes Raspberry Ginger Ale APPENDICES Appendix A: Analyzing Strategic Marketing Cases Appendix B: Financial Analysis for Marketing Strategists Appendix C: Presenting Marketing Cases Orally
Keywords: Marketing