TY  - ADVS
TI  - Chanakya Speaks: Pillar 3 Marketing
U1  - MCP00700 
PY  - 2012///
CY  - Mumbai
PB  - Shemaroo Entertainment Ltd.
N1  - Pillar 3: Marketing:
Qualities of a Strong Market
Delighting the Customer
Creating Loyal Customers
Consumer Behaviour
Consumer Feedback
Competition and Collaboration
Handling Stakeholders
Role of Leadership in Marketing
ER  -