TY  - ADVS
AU  - Prahalad, C. K.
TI  - The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits
SN  - 9788129707123
U1  - MC0607 
PY  - 2005///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
N1  - M0017343
UR  - http://imnulibrary/Supplementary%20CDs/MC0607/index.html
ER  -