TY  - BOOK
AU  - Ganesan, Senthil
AU  - ICFAI
TI  - Global Brands
SN  - 9788178810478
U1  - 658.827 
PY  - 2002///
CY  - Hyderabad
PB  - The Institute of Chartered Financial Analysts of India
KW  - Marketing
N1  - Table of Contents Gillette Levi Strauss Nike Philip Morris Xerox
ER  -