Global Marketing: 10 Selected Case Studies - Kumar, Nirmalya (Mumbai Forbes Gokak Ltd., 2006)
Table of Contents Case 1: easyJet: The Web's Favorite Airline Case 2: easyEverything: Taking Internet to the Masses Case 3: Akzo Nobel: Managing the Brand Portfolio Case 4: Medi-Cult: Pricing a Radical Innovation Case 5: SwissAir: Reposition a Premium Brand Case 6: Retail: Loyalty Wars in the UK Case 7: Gramaphone: The Digital Challenge Case 8: Wal-Mart: Competing in the Global Market Case 9: Yahoo: From Free to paid Services Case 10: Carrefour: Opportunities in Mexico
Keywords: Global Marketing