TY  - ADVS
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion and Marketing Communications
SN  - 9788120324503
U1  - MC0539 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Marketing
N1  - M15927
ER  -