TY  - BOOK
AU  - Chaudhuri, Arun
TI  - ITC Versus BAT: A Case for Indian Corporate PR
SN  - 9788175440395
U1  - 659.2 
PY  - 1997///
CY  - New Delhi
PB  - Wheeler Publishing
N1  - Table of Contents 1 PR: In a Normal Working Day 2 Gathering Storm Clouds: Interest and Conflict 3 Operation Trout: Genesis 4 Operation Trout: Why It was Destined to Lead to Conflict 5 Preparing for Battle 6 K L Chugh's Management Style & PR 7 BAT PR Offensive - A Dissection of BAT Strategy 8 K L chugh's PR Offensive: A Dissection of his Strategy 9The Role of the Financial Institutions 10 On Personalities Behind the Conflict 11 PR Firms - Their Structure and Their Utility 12 Liberalization and PR Stress 13 Post Script 14 From Virginia House to the Presidency Jail 15 Coup de main
ER  -