TY  - BOOK
AU  - Dutta, Sanjib
AU  - Mukund, A.
AU  - ICFAI
TI  - Marketing Management Vol. - I
SN  - 9788178810072
U1  - 658.8 
PY  - 2002///
CY  - Hyderabad
PB  - The Institute of Chartered Financial Analysts of India
KW  - Marketing
N1  - Table of Contents Amul - Diversification Strategy Amway - Indian Network Marketing Experience Baron - Rewriting Indian Consumer Electronic Goods Marketing Benetton - The Advertisement campaign Story Bisleri - Marketing Strategy BPCL - Petrol Pump Retail Revolution Britannia - The Makeover Cielo - A Car in Trouble Coke-Pepsi - The Cola Wars	 Frooti - The 'Digen Verma' Campaign Godrej Fairglow - Fairness Wars Kellogg's - The Indian Experience Maruti - Speedbreakers Galore McDonald's - Fast Food Fables Nirma - Marketing Strategy 'Onida Candy' - Marketing Strategy Pizza Hut - Pizza Wars Siyaram - The Celebrity Endorsement Story Tanishq - The Turnaround Story Tasty Bite - The Turnaround Story
ER  -