TY  - ADVS
AU  - Walker, Orville C.
AU  - Mullins, John
AU  - Jarreche, Jean-Claude
AU  - Boyd, Harper W.
TI  - Marketing Strategy: A Decision-Focused Approach
SN  - 9780070530881
U1  - MC0542 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
N1  - M15547
ER  -