TY  - ADVS
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9788120314900
U1  - MC0098 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Marketing
N1  - M06063
ER  -