TY  - ADVS
AU  - Prahalad, C. K.
AU  - Doshi, Menaka
TI  - Transforming Companies Through an Innovative Culture: Be the Change that You want to See Learn How to Succeed Through Constant Innovation
U1  - MCP00596 
PY  - 2008///
CY  - Mumbai
PB  - CNBC India
N1  - Based on the Book: The New Age of Innovation Written by Renowned Management Guru Prof. C. K. Prahalad and Co-Author M. S. Krishan
ER  -