TY  - BOOK
AU  - Schaefer, Mark W.
TI  - Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing
SN  - 9780071791090
U1  - 658.82 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Book Company
N1  - Introduction
The rise of the citizen influencer
Igniting epidemics
The roots influence
Social proof and reciprocity
The seventh weapon
Personal influence : the marketer's holy grail
Klout and the evolution of social influence
Controversy and turmoil
The business benefits of social influence
How to increase your Klout score
The future of social scoring
Conclusion social influence : a personal view
Appendices
ER  -