TY  - BOOK
AU  - Ormrod, Robert P.
AU  - Henneberg, Stephan C. M.
AU  - O'Shaughnessy, Nicholas J.
TI  - Political Marketing: Theory and Concepts
SN  - 9780857025814
U1  - 324.73 
PY  - 2013///
CY  - Los Angeles
PB  - Sage Publications
KW  - Political Marketing
KW  - Campaign Management
KW  - Marketing
N1  - Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing.
Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management
ER  -