TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J.
TI  - CRM: The Foundation of Contemporary Marketing Strategy
SN  - 9780415896573
U1  - 658.802 
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Customer Relationship Management
KW  - Relationship Marketing
ER  -