TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Trimble, Chris
TI  - Beyond the Idea: Simple, Powerful Rules for Successful Innovation
SN  - 9781447252276
U1  - 658.4063 
PY  - 2013///
CY  - London
PB  - Pan Macmillan
KW  - Organizational Change
ER  -