TY  - GEN
AU  - Zikmund, William G. 
AU  - Mcleod, Raymond
AU  - Gilbert, Faye W.
TI  - Customer Relationship Management: Integrating Marketing Strategy and Information Technology
SN  - 9788126528059 
U1  - 658.812 
PY  - 2011///
CY  - Delhi
PB  - Wiley India (P) Ltd.
ER  -