TY  - BOOK
AU  - Greenberg, Eric
AU  - Kates, Alexander
TI  - Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
SN  - 9789351344810 
U1  - 658.872 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Internet Marketing
N1  - 1. The Digital Paradigm (by Alexander Kates and Eric Greenberg)
2. Marketing Strategies for a Digital World (by Alexander Kates and Eric Greenberg)
3. Managing Content in a Digital Age (by Neil Perkin, Only Dead Fish &​ eConsultancy)
Part 2: Achieving Success in Digital Marketing Channels: 4. Search Marketing: If They Can't Find It, They Can't Buy It /​ Mike Moran
5. Mobile Marketing: Innovation On-the-Go /​ Alexander Kates
6. Video Marketing /​ Greg Jarboe
7. Social Media Marketing /​ Stan Smith
8. Building a Website with Purpose that Generates Results /​ Jeremy Floyd
9. Measurement and ROI of Digital Strategies /​ Rob Peterson
10. Understanding the Law in Digital Marketing /​ Glen Gilmore
Part 3: Completing the Digital Transformation: 11. Digital Leadership Principles /​ Bob Pearson
12. Designing Organizations for Digital Success /​ Amy Kates
13. The Path to an Innovative, Digital-Centric Organization /​ Alexander Kates and Eric Greenberg.
ER  -